Dear Members and Stakeholders,
As the voice of Grenada’s hospitality industry, the Grenada Hotel and Tourism Association (GHTA) stands committed to ensuring that our collective interests are represented and that our industry thrives in an ever-changing landscape. At GHTA, our strong focus on advocacy is at the forefront of our mission. We understand that a robust tourism sector is essential not only for our economy but also for the wellbeing of our communities. As your CEO, we are dedicated to engaging with policymakers, stakeholders, and industry leaders to influence positive change and create an environment where our businesses can flourish.
As we move forward, I encourage each of you to engage with us actively. Your insights, ideas, and collaboration are invaluable as we navigate the challenges and opportunities that lie ahead. Together, we can strengthen our voice, advocate for our shared interests, and build a thriving and sustainable tourism industry in Grenada. Thank you for your unwavering commitment to our industry and for being an integral part of the GHTA family. Let us embrace the future with confidence and determination, ensuring that Grenada remains a premier destination for visitors and a source of pride for our local community.
Warm regards,
Arlene Friday
CEO, Grenada Hotel and Tourism Association
VP, Caribbean Society of Hotel Association Executives (CSHAE)
Chief Executive Officer Message
Our vision for the future is centered around several key pillars:
1. Advocacy and Representation
We will continue to be a strong advocate for the interests of our members, ensuring that our voice is heard in discussions surrounding policy, regulations, and funding that impact our industry. By fostering relationships with government and industry stakeholders, we aim to create a supportive framework for sustainable growth.
2. Inclusivity and Diversity
We believe that a vibrant tourism industry is one that reflects the diversity of our sector. Our association extends beyond hotels to include land and water tour operators, restaurants, taxi associations, educational institutions, banking institutions, rum factories, vendors, and entrepreneurs. By embracing diverse perspectives and ideas, we can enhance our offerings and create a thriving association.
3. Sustainability and Resilience
We recognize that the future of tourism lies in our ability to adapt and innovate. We will champion eco-friendly initiatives and promote sustainable practices that not only enhance our offerings but also preserve the natural beauty of Grenada for generations to come.
4. Training and Workforce Development
Our people are our greatest asset. We will invest in training programs that empower our workforce, equipping them with the skills necessary to provide exceptional service and adapt to the evolving needs of tourism.
5. Collaboration and Community Engagement
We believe in the power of collaboration. By working together with local businesses, government, and community organizations, we can create a unified approach to tourism that benefits all stakeholders and highlights the unique experiences Grenada has to offer.
President Message
On behalf of the Grenada Hotel and Tourism Association (GHTA), I warmly welcome our valued members, partners, and visitors exploring the vibrant beauty of Grenada, Carriacou, and Petite Martinique.
As the private sector voice of Grenada’s tourism sector, the GHTA remains dedicated to promoting sustainable growth, enhancing service standards, and advocating for policies that benefit our industry and community. Together, we celebrate Grenada’s rich culture, pristine landscapes, and the unmatched hospitality that define our Spice Island.
To our members, thank you for your dedication to excellence. To prospective partners, we invite you to help shape the future of Grenadian tourism. And to all travelers, we promise an unforgettable experience crafted with care.
Let’s continue to innovate, collaborate, and showcase why Grenada is a premier Caribbean destination.
Elvis D. Lewis
President